Affiliate Program

Join the Dracula affiliate programme and partner with us to grow a reliable revenue stream. We work with publishers, streamers, affiliate managers and marketing partners across the UK to drive high-quality traffic to our casino and sportsbook. Our approach is straightforward and partner-focused, so you can concentrate on promotion while we handle the platform and player experience.

Programme purpose

Our programme is built to reward partners for sending engaged, compliant players. We aim to establish long-term relationships with affiliates who understand responsible marketing and value sustained player activity over quick wins. Whether you focus on content, social, or paid channels, we provide the tools to convert visitors and retain them.

Partnership benefits

We provide a commercial framework designed to be fair and predictable. Partners receive transparent reporting, timely payouts in GBP and support from a dedicated affiliate manager. Benefit from ongoing creative updates, seasonal campaigns and access to a UK-facing product that is optimised for mobile and desktop play.

Commission structure

We offer flexible commission models to suit different partner types, including revenue share, CPA and hybrid options. Plans are adaptive and can be tailored to traffic quality and geography. Specific commercial terms are agreed during onboarding so you receive an arrangement that reflects your traffic and promotional activity.

Tracking and reporting transparency

Accurate tracking and clear reporting are central to our partnership. You get access to a partner dashboard with real-time campaign metrics, player funnels and conversion data. All traffic is attributed through unique tracking links and postback options, and we maintain a clear audit trail for every payment cycle.

Marketing tools and support

Partners can download up-to-date banners, landing pages and promotional assets from the affiliate portal. We also provide deep links, API access for integrations and a library of creatives optimised for UK audiences. Your affiliate manager will help with campaign setup, performance advice and A/B recommendations to improve conversion.

Long-term cooperation

We treat affiliates as partners and focus on steady, sustainable growth. Regular business reviews, special commercial offers for high-performing partners and early access to product updates support a mutually beneficial relationship. If you want to discuss a bespoke plan, contact our affiliate team at [email protected] and we will respond promptly.